Step 0: Decide on what to test | Step 1: Construct the full factorial | Step 2: Augment the full factorial | Step 3: Creating a fractional factorial design. | Orthogonal Arrays (DoE.MIParray or DoE.base) | Determine feasiability | D-efficient | Step 4: Searching the full factorial for the chosen fractional factorial design | Step 5: Determining the efficacy of (full or fractional) factorial designs | Step 6: Methods to convert from factorial designs to discrete choice experiments | Modulo Method | Step 7: Checking for Pareto Overshadowed Cards | Step 8: Efficacy of the Discrete Choice Design | Step 9: Construct a Discrete Choice Question Frame | The Restaurant Example | Replicating the example in Street et al., 2005 | References